Kerosene lamps are a fact of life in all too much of the developing world, despite their toxic and polluting nature. We've already seen a few different efforts to change this — both through microloans for green energy and through an energy-storing soccer ball — but recently we came across another: a solar-powered light bulb.
Just launched this week by Denver- and Hong Kong-based Nokero (which stands for “no kerosene”), the Nokero N200 lasts six or more hours on one day's charge and is affordable to the billions of people worldwide who live without reliable access to electricity. The N200 is a new, improved version of Nokero's N100, which launched in June, and offers 60 percent greater brightness, the company says. Featuring one solar cell and four LEDs along with a brandable frosted globe, the bulb uses the solar energy it collects to power one AA-sized, 1.2 V, 1000mAh, replaceable and recyclable Ni-MH battery, which is used to provide light at night. The Nokero automatically turns off in bright light to save energy; it also features a multi-switch that can be set to high, low or off. Like the N100, the N200 is rainproof and durable so it can withstand outdoor use in tough conditions, ranging from -20⁰C to 55⁰C. With a pivot feature for maximal solar charging, the bulb can be hung or laid on its side. A video on YouTube demonstrates the bulb in use.
Priced starting at USD 15 per bulb, the Nokero N200 is already being used in Pakistan and Kenya, and it will soon arrive in Iraq, where it will help people in the war-torn country avoid the high cost of running diesel generators for light at night. More than one million people die each year in fuel-based lighting fires, and an additional 1.6 million are estimated to die from indoor air pollution, says Nokero, which also offers a “buy one, give one” program with discounted prices. A functionall solution to spread around the world!
Website: www.nokero.com
Contact: www.nokero.com/contact.php
Spotted by: Robert Quinn
Top 10 Creative Advertising Ideas
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dough_crunch
on Sunday, November 21, 2010
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Elke Krause, Janine Mompour, Kristina Möckel
Shawna Laken, Tony Kalathara
Doritos bags are printed on pockets of sweatshirts.
Jeongjyn Yi
A Sony PSP is painted around an actual tennis court.
Jeongjyn Yi
Victor Holanda, Moises de Oliveira
Andrew Seagrave
Peter Delgado
Help plant more. greenpeace.com
Sungkwon Ha
To promote match.com
Noah Phillips
Jeseok Yi
Images from: http://bit.ly/3Vb0ID
The Detox Market
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dough_crunch
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While many of the pop-up retail stores we've covered have been the work of major brands — Gap with Crunch, for example – the Detox Market is an eco-focused pop-up store that features the curated product selections of two green entrepreneurs.
With a shop that just launched temporarily in Venice, Calif., the Detox Market offers an assortment of natural beauty, fashion and food products hand-picked by green entrepreneurs Valérie Grandury and Romain Gaillard, cofounders of the all-natural cosmetics line Odacité, which we featured last year. Focusing on the hard-to-find and best-in-breed, the store features primarily products made by small companies with only the finest all-natural ingredients; for some brands, availability through the Detox Market is the first time they've been sold in the United States. Now open through Dec. 31, the Detox Market uses furniture in its temporary store that's made from reclaimed wooden lettuce crates. Events hosted at the space include complimentary demos, tastings, facials, parties and even opportunities to chat with brand owners.
Every brand may now be online, but that doesn't mean anyone will necessarily find them. By offering exposure to lesser-known purveyors, discovery to consumers and some brisk business for its own bottom line, the Detox Market may just exemplify a new retail model for the future. Will retail increasingly involve pop-up collaborations among smaller brands? Time will tell. Meanwhile, one to emulate near you in this — or another — niche? (Related: Online portal connects all those involved in pop-up retail — Nationwide network of pop-up marketing spaces — Brands take turns running airport store — Free pop-up space for small creative businesses.)